Can’t book a table at El Bulli? Try McDonalds. Ferran Adriá is lovin’ it. “I don’t think people should come and say, ‘McDonald’s isn’t good’, if you don’t give me an alternative; what is the alternative, for the same price? It’s like saying everybody should be driving an Aston Martin or Rolls-Royce; most people don’t drive them. Cars have the price they have.”

Can’t book a table at El Bulli? Try McDonalds. Ferran Adriá is lovin’ it.

“I don’t think people should come and say, ‘McDonald’s isn’t good’, if you don’t give me an alternative; what is the alternative, for the same price? It’s like saying everybody should be driving an Aston Martin or Rolls-Royce; most people don’t drive them. Cars have the price they have.”